• 41%

  Ad Recall vs. 29% benchmark

• +22pt

  lift in Purchase Consideration

• 1.6M

  DOOH impressions across 323 screens

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.

• +27%

  lift in Ad Awareness

• 〜7M

  unique users reached

• 88%

  lift in Ad Awareness driven by TikTok on 67% of media spend

L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.

• 87%

  exclusive reach rate

• 1.4X

  stronger lift in awareness vs. industry benchmark

• 4.7X

  stronger lift in intent vs. industry benchmark

Building awareness and net-new reach for Talenti’s gelato line through culinary creator adjacency on TikTok

• 5.9%

  Brand Awareness Lift (surpassing European Beauty benchmarks)

• 32.6%

  Share of All New Customers (Top Paid Channel Driver)

• 16.7%

  Web Purchase Lift (Conversion Lift Study)

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain

• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 55M+

  campaign views

• +5.4%

  lift in ad recall

• +3.3%

  lift in usage intention

From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.

• +14.6%

  Ad recall

• +10.9%

  Awareness

• +5.8 %

  Intent

Protecting eye health and driving purchase intent with TikTok Creative Exchange

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.